The app is garnering millions of views, and some artists earn thousands (or more) for each short video they post. Some young artists are even “bypassing art schools and student loans, quitting their survival jobs and pursuing careers as full-time artists on TikTok. But the app’s insatiable demand for content is also bending their aesthetics in unexpected ways. What happens when viewership plummets, copycats encroach and fans start dictating an artist’s taste? Fortunes can suddenly fizzle.” – The New York Times
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