ABOUT THE OPPORTUNITY
Following a year of reduced operations due to the COVID-19 crisis, the American Repertory Theater seeks a Director of Marketing and Communications who will direct and regrow the currently reduced staff in meeting the theater’s revenue and attendance goals. Additionally, the incumbent will play a pivotal role in developing, advancing, and communicating A.R.T.’s policies and culture with regard to diversity, equity, inclusion, accessibility, and anti-racist practice.
ABOUT THE AMERICAN REPERTORY THEATER
A.R.T. is a leading force in American theater, producing groundbreaking work that is driven by risk taking
and passionate inquiry in Cambridge and beyond. Since 2008, Terrie and Bradley Bloom Artistic
Director Diane Paulus has pursued A.R.T.’s mission to “expand the boundaries of theater” by
programming transformative theatrical experiences, always including the audience as a central
partner. A.R.T. is nationally and internationally recognized as a leader of artistic innovation. In recent
years, productions that began at A.R.T. have won 19 Tony Awards, and numerous works developed by
A.R.T. have been performed throughout the country and around the world.
A.R.T. productions are staged in Harvard Square at the 540-seat theater in the Loeb Drama Center
and at OBERON, an intimate, club theater venue. OBERON incubates local and emerging artists
through an inventive programming and revenue model and has become a vibrant, vital part of the
organization. The A.R.T. is currently engaged in a $180M capital campaign to build a new home in Allston, MA.
As the professional theater on the campus of Harvard University, A.R.T. is committed to playing a
central role in the cognitive life of the University, catalyzing discourse, interdisciplinary collaboration,
and creative exchange among a wide range of academic departments, institutions, students, and
faculty members. A.R.T. is engaged in a number of multi-year initiatives with partners at Harvard that
explore some of the most pressing issues of our day, including collaborations with the Harvard
University Center for the Environment to develop new work that addresses climate change and with
the Healthy Buildings Program at the Harvard T.H. Chan School of Public Health to develop a
Roadmap for Recovery and Resilience for Theater that prioritizes a commitment to ethics, equity, and
anti-racism as a guiding principle.
In pursuit of its mission, A.R.T. leads with the following core values:
We center anti-racism.
Habituate anti-racist practices in our policies, structure and culture
We lead with inquiry.
Ask questions in a spirit of brave curiosity in our never-ending journey of learning and growth
We believe in collaboration.
Work together with trust and respect to unlock collective creativity
We practice adaptability.
Challenge assumptions and create capacity to support “next” practices
We embrace regenerative practice.
Promote the health and vitality of our planet, our organization, and each other
A.R.T. acknowledges that its theaters are situated on the traditional and ancestral homelands of the
Massachusett Tribe.
DIRECTOR OF MARKETING JOB DESCRIPTION
Reporting to the Managing Director, the Director of Marketing and Communications serves as an integral member of the Executive Team and works closely with the Artistic, Development, Patron Services, and Engagement teams. They manage a team of experienced personnel including the Public Relations Director, the Associate Director of Marketing and Communications, the Senior Graphic Designer, and the Web and Digital Communications Manager to create and execute strategic, holistic marketing, advertising, communications, and public relations plan for individual productions, subscription campaigns, special events, fundraising initiatives, education and community programs, as well as institutional branding more broadly. Additionally, the Director of Marketing and Communications acts as an ambassador for the organization with the general public, volunteers, and community leaders with the goal to advance the organization’s position with relevant constituents, as well as to drive broader awareness and support for the organization.
Specific Duties and Responsibilities:
LEADERSHIP
• Create and execute innovative marketing and communication strategies that engage audience and increase loyalty for programs in order to meet annual earned income goals exceeding $5M;
• Evolve A.R.T.’s current marketing and outreach to create a stronger connection to and relationship with A.R.T.’s brand, values, and the opportunities for participation; continue to strengthen A.R.T.’s positioning as both a local and destination theater;
• Actively manage, recruit, and develop communications, graphics, marketing, and online media professionals, building team cohesiveness by establishing, communicating, and reinforcing institutional values and culture;
• Serve as the primary departmental interface with the Artistic Director, members of the Executive Team, and the Boards of Trustees and Advisors;
• Provide strategic oversight and management support of the CRM software;
• Collaborate with Finance team to ensure that sales levels are accurately forecasted and oversees Associate Director of Marketing and Communications’ management of departmental budget;
• Build talent by supporting professional development opportunities for the team.
MARKETING/ADVERTISING
• Continue to develop programs to deepen and extend A.R.T.’s audience development efforts in order to reflect the demographics of the Greater Boston community;
• Supervise the creation and implementation of all advertising campaigns, as well as digital communications strategies to effectively communicate the priorities and mission of the theater;
• Set revenue goals and maintain dynamic pricing and audience access strategies;
• Analyze and adapt earned revenue strategies;
• Analyze and report out on audience data, sales strategies, and digital activity (including website traffic and email campaigns, utilizing Google Analytics and Tessitura) to inform marketing strategy;
• Together with the team, align with the Development department on all donor and member cultivation goals to maximize opportunities for donor engagement;
• Support Education and Engagement programs, help develop annual targets, and support communication strategy for audience development goals.
COMMUNICATIONS
• In partnership with leadership and staff, develop and support communications that center the institution’s values, especially those of anti-racism and anti-oppression, for audience and staff alike;
• Oversee communications, including press and public relations, across all of A.R.T.’s geographies and digital properties including video and online content;
• Develop and manage the strategy to share A.R.T.’s leading-edge programs and industry insights, whether through Op-Eds, blogs and external media, thought pieces, or communication materials for A.R.T.’s key funders, Advisors, Board members, patrons, and community members;
• Interface with other departments aligning and facilitating targeted departmental communications as well as institution wide communications with the overall brand;
• Facilitate opportunities to lift A.R.T.’s place in the industry ecology as an incubator and developer of new works, the relevancy of the work, and points of intersection for audience to engage with it; ensure that all stakeholders, including audience members, followers, donors, and board, have an opportunity to deepen their loyalty and engagement with the organization and its work.
BASIC QUALIFICATIONS
• Significant experience in the creation, execution, management, and implementation of creative, successful marketing and communications campaigns. 8+ years of experience;
• Supervisory experience with cross-departmental teams;
• A degree in arts administration, marketing, communications, public relations, or other related field; Education beyond an undergraduate degree may count towards experience;
• Proficiency with CRM systems (preferably Tessitura), as well as knowledge of and interest in website analytics and ad serving tools;
• Excellent verbal and written communications skills;
ADDITIONAL QUALIFICATIONS
• A love for arts and culture; experience working with a theater or audience-serving cultural organization preferred;
• Confident and encouraging leader with effective operational and strategic management skills, demonstrated experience managing, mentoring, and motivating staff, and the ability to inspire those working with them toward accomplishing common objectives;
• Well-organized, data-driven, able to plan and articulate a strategy, set priorities, and focus on details while not losing sight of the big picture;
• Ability and enthusiasm to work occasional evenings, nights, and weekends as performance, rehearsal, and event schedule demands (approximately 20% of working hours). Similarly, the ability and enthusiasm for occasional out-of-state travel (less than 5% annually).
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