Realme ropes in Bollywood superstar Shah Rukh Khan as its brand ambassador for smartphones

Realme's Indian branch today announced it has roped in Bollywood superstar Shah Rukh Khan (SRK) as its brand ambassador for the smartphone category. The company said it signed SRK - also referred to as "King Khan" - because he "truly embodies the spirit of Realme with his remarkable journey and charismatic persona" and "represents Realme's commitment to providing users with a leap-forward experience." The five-year-old brand also said that by joining forces with SRK, it is "showcasing its focus on delivering powerful, stylish, and youth-oriented smartphones that resonate with the...

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