“In a way, every filmmaker is really just playing with moving light and color on surfaces. That’s the whole ball game, a filmic given. But Pixar takes it further, or perhaps just does it more self-consciously and systematically. Its emotionally weighty, computer-generated animated films deploy precisely calibrated color and light to convey narrative and emotion … But I’ll tell you a secret: When it comes to wringing emotion from color, Pixar cheats.” Reporter Adam Rogers explains precisely how they do it. – Wired
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